* image retrieved from https://upload.wikimedia.org/wikipedia/commons/3/3e/Gamestop.jpg
Pre ordering games is technically a thing of the past yet it is still exercised to no end in today's industry. In today's video game industry, pre orders are more so an inadequate luxury where the bonuses granted by pre-orders are minuscule. The excitement produced by the immense marketing campaign behind said games generate massive hype for upcoming games, therefore leading to large numbers in pre-orders. In the Early 2000s, scarcity among manufacturers was high and the chances of a video game retail store selling out was also high. Due to this happening people were allowed to purchase the video game in advance to ensure they would ha their copy on the day of it's release. Today, scarcity among manufacturers is no longer an issue as manufacturing a massive amount of game copies is very possible on a day to day basis. Today, video game producers can cash in on profits garnered from pre-orders for return of investment.
DLC will seemingly be included into pre-orders as developers will incorporate them into pre-order bonuses leading to the idea that a video games cut content is facilitated for DLC and most notably facilitated for Pre-orders. This also leads to the notion that game developers exclusively cut corners on projects to focus on getting content out on time to garner pre-order. Independent video game studios have acquired this practice but added a dimension of the early access method of sale. Developers allow people to buy into their products and play them during the games early development processes to help fund the development of the game and make recommendations on the direction the game is going. In some cases, some developers can abandoned products with all of the profits earned from early access profits and crowdfunding. Consumer backlash to both DLC and early access campaigns will level out the playing field between producers and consumer in this industry such that, if word gets around that a particular early access title is a scam, very few will buy into the game forcing developers to either make notable progress on the project or abandon it prematurely. If Consumers find out a new game may facilitate cut content as payed DLC, a proper yet civil outrage from the gaming community could put developers in check and see to it that the content be fairly cheap or in the best case scenario, free.
* image retrieved from http://www.gameskinny.com/pjdnj/game-industry-misbehaving-series-steam-early-access-fraudulent-or-truthful